For general contractors & builders
Because you don't, either. It answers the call, captures what the project actually is, explains how your estimates work, and books the walkthrough — without putting a number on a job nobody has seen.
A blocked drain calls back. A kitchen remodel calls three builders on Tuesday and picks one by Friday.
That's the difference nobody building software for the trades seems to notice. When a homeowner rings a plumber and gets no answer, there's a decent chance they ring again — the water is still running. When they ring a contractor about an extension and get voicemail, they simply move down the list. You were never in the running, and you'll never know you were called.
Meanwhile you're on a roof, in a client meeting, three towns away on a site walk, or holding a conversation with a building inspector you can't step out of. The calls that decide your next quarter arrive during the hours you are least able to pick up.
This is the part built specifically for how you price, and it is not a limitation — it is the point.
Ask most AI receptionists what a job costs and they will happily improvise. For a contractor that is a catastrophe: a caller who hears "probably somewhere around forty thousand" has been given a number you never agreed to, and every conversation after that starts from a figure you have to argue down.
Ours is told, in the strongest terms the instructions allow, that it does not have a price and must never produce one. No number. No range. No "usually around". No per-square-foot rate. Not when the caller pushes, not when they offer their own budget and ask if it's realistic, not when they say another builder already quoted them.
What it says instead is your answer, in your words — the sentence you wrote when you set it up. Something like:
"We don't price over the phone, because it really depends on what's involved. What we do is come out, look at the job properly, and put a written estimate together for you within a couple of days. The visit is free and there's no obligation. Would Thursday morning suit?"
That is a complete, confident answer to "how much?", and callers accept it. What they don't accept is being told nothing.
A message saying "John called about a kitchen" is nearly worthless. What you need before you spend half a day on a walkthrough is what they actually want, roughly how big it is, when they're hoping to start, and whether they've already had someone out.
It asks, and it writes it down. The scope, the timescale, anything they volunteer about budget, and where the property is. That lands on the booking, so whoever turns up already knows what they're walking into instead of finding out on the doorstep.
It checks your real calendar and offers real open times, then books the estimate visit while the caller is still on the phone. They get a confirmation text before they hang up — with the date, the time and who's coming.
Jobs run long and site visits slip. When they do, whoever is running late texts one line to the same number your customers ring, and the homeowner is told before they start wondering. That single message is the difference between a client who reschedules and one who quietly rings someone else.
Every call is read afterwards — the ones that booked, and the ones that didn't. Someone who rang about a garage conversion at eight in the evening, asked a question you couldn't answer and hung up shows up in your morning with their number and what they wanted. They're not gone. You just didn't know they existed.
And when a call comes from outside the area you work, you're texted straight away rather than the job being turned down on your behalf. Some of the best work is thirty minutes further out than usual, and that's your call to make, not ours.
None of this is specific to general contracting. If your work is priced after somebody looks at it, this fits: carpenters and joiners, remodellers, roofers, landscapers and hardscapers, concrete and groundwork, fencing and decking, painting and decorating, tiling, flooring, custom builders.
The parts that change between trades are the words you write and the calendar it books into. Everything else is the same.
No, and that is deliberate. It is instructed never to give a figure, a range, an hourly or per-square-foot rate, even if the caller pushes or says another builder already quoted them. Instead it explains how your estimates work, in the words you wrote, and offers to book the walkthrough.
Your own sentence, read back word for word — for example that you don't price over the phone, you come out and look, the estimate is written and free, and there's no obligation. Then it offers a time for the visit.
Yes. It asks about scope, rough size, timescale, anything volunteered about budget, and the property address, and writes it onto the booking so whoever turns up already knows what they are walking into.
It suits any trade priced after somebody looks at the job — carpenters and joiners, remodellers, roofers, landscapers, concrete and groundwork, fencing and decking, painting, tiling, flooring and custom builders.
It still books, and you are texted straight away so you can call and discuss travel or hand it on. Nobody is turned away on your behalf — some of the best work is further out than usual, and that is your decision to make.
A free 20-minute demo on a live number. Hear how it handles a real call before you decide anything.
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